{"product_id":"9780007494439","title":"Dataclysm : What Our Online Lives Tell Us About Our Offline Selves","description":"\u003cp\u003e Author(s): Rudder, Christian \u003cbr\u003e Binding: Paperback, \u003cbr\u003e Date of Publication: 07\/04\/2016,\u003cbr\u003e Pagination: 304 pages,\u003cbr\u003e ISBN13\\EAN\\SKU: 9780007494439,\u003cbr\u003e Description: \u003c\/p\u003e\u003cp\u003eAn irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.\u003c\/p\u003e\u003cp\u003e Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.\u003c\/p\u003e\u003cp\u003e Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.\u003c\/p\u003e\u003cp\u003e Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.\u003c\/p\u003e","brand":"Griffin Books","offers":[{"title":"Default Title","offer_id":57689014501749,"sku":"9780007494439","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/1365\/7388\/files\/9780007494439.jpg?v=1792743146","url":"https:\/\/www.griffinbooksonline.co.uk\/products\/9780007494439","provider":"Griffin Books","version":"1.0","type":"link"}