{"product_id":"9780141987392","title":"Elastic : The Power of Flexible Thinking","description":"\u003cp\u003e Author(s): Mlodinow, Leonard \u003cbr\u003e Binding: Paperback, \u003cbr\u003e Date of Publication: 03\/01\/2019,\u003cbr\u003e Pagination: 272 pages,\u003cbr\u003e ISBN13\\EAN\\SKU: 9780141987392,\u003cbr\u003e Description: \u003c\/p\u003e\u003cp\u003eThe bestselling author of The Drunkard's Walk unlocks the secrets of flexible thinkingWhat do Pokémon Go and Mary Shelley's Frankenstein have in common?Why do some businesses survive, and others fail at the first sign of change?What gives the human brain the edge over computers?The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.\u003c\/p\u003e\u003cp\u003eHere Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.\u003c\/p\u003e\u003cp\u003eBy uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.\u003c\/p\u003e","brand":"Griffin Books","offers":[{"title":"Default Title","offer_id":43697396777004,"sku":"9780141987392","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/1365\/7388\/files\/9780141987392_550fbec0-df8b-470b-a8e0-3f8431e4eb91.jpg?v=1759679492","url":"https:\/\/www.griffinbooksonline.co.uk\/products\/9780141987392","provider":"Griffin Books","version":"1.0","type":"link"}